Written by: Geoffrey Callaghan

what are the right questions to ask to get user feedback

What Are The Right Questions To Ask To Get User Feedback

When gathering user feedback, it’s essential to ask the right questions to gather actionable insights that can help improve your product or service. The specific questions you ask will depend on the context of your product, your goals, and the type of feedback you’re seeking. However, here are some general types of questions that can help you get valuable user feedback:

1. Open-Ended Questions

These questions encourage users to provide detailed responses and share their thoughts, opinions, and experiences.

  • What do you like most about [product/service]?
  • What do you find most challenging about [product/service]?
  • How could we improve [specific feature] to better meet your needs?
  • Is there anything else you’d like to tell us about your experience?

2. Likert Scale Questions

These questions use a scale to measure user opinions or perceptions on a particular aspect of your product or service.

  • On a scale of 1 to 5, how satisfied are you with [specific feature]?
  • How likely are you to recommend [product/service] to a friend or colleague? (0-10 scale)
  • How easy was it to [complete a specific task] using our product/service? (Very Difficult - Very Easy)

3. Multiple-Choice Questions

These questions provide users with predefined options to choose from and can help you gather quantitative data.

  • Which of the following features do you use most frequently?
    • [Option A]
    • [Option B]
    • [Option C]
  • What is your primary reason for using [product/service]?
    • [Option A: To solve a specific problem]
    • [Option B: To improve productivity]
    • [Option C: Other (please specify)]

4. Yes/No Questions

These questions are simple and easy to answer, providing binary feedback.

  • Have you encountered any issues or bugs while using [product/service]?
  • Would you like to see more tutorials or guides on how to use [product/service]?

5. Demographic Questions

Understanding the demographics of your users can help you tailor your product or service to better meet their needs.

  • What is your age range?
  • What is your gender identity?
  • What industry do you work in?
  • What is your level of experience with [product/service]?

6. Future Intentions

These questions can help you understand users’ future intentions and preferences.

  • How likely are you to continue using [product/service] in the future?
  • Are there any features or improvements you would like to see in future updates?

7. Feedback on Competitors

Understanding how your product or service compares to competitors can provide valuable insights.

  • How does [product/service] compare to similar products/services you’ve used in the past?
  • What do you like most about our competitors’ products/services?


When designing your feedback survey or questionnaire, consider a mix of these question types to gather a comprehensive understanding of your users’ experiences, preferences, and needs. Keep your questions clear, concise, and relevant to ensure higher response rates and more valuable feedback. Additionally, always respect users’ privacy and ensure that any personal information collected is handled securely and in compliance with privacy regulations.