Written by: Geoffrey Callaghan

Top 8 Survey Questions to Ask

Top 8 Survey Questions To Ask

Creating an effective survey requires asking the right questions to gather valuable insights. Here are the top 8 survey questions to consider, along with their purposes and some tips on how to use them effectively:

1. Customer Satisfaction (CSAT) Question

Question: How satisfied are you with our product/service? Response Options: Very satisfied, Satisfied, Neutral, Dissatisfied, Very dissatisfied

Purpose: To measure overall customer satisfaction with your product or service.

Tip: Follow up with an open-ended question asking customers to explain their rating for more detailed feedback.

2. Net Promoter Score (NPS) Question

Question: On a scale of 0 to 10, how likely are you to recommend our product/service to a friend or colleague? Response Options: 0 (Not at all likely) to 10 (Extremely likely)

Purpose: To gauge customer loyalty and the likelihood of word-of-mouth referrals.

Tip: Ask a follow-up question like “What is the primary reason for your score?” to gain deeper insights.

3. Product/Service Quality Question

Question: How would you rate the quality of our product/service? Response Options: Excellent, Good, Fair, Poor, Very poor

Purpose: To assess customers’ perceptions of the quality of your offerings.

Tip: Use this data to identify areas for improvement in your product or service.

4. Customer Effort Score (CES) Question

Question: How easy was it to interact with our company to get your issue resolved? Response Options: Very easy, Easy, Neutral, Difficult, Very difficult

Purpose: To measure the ease of customer interactions, which impacts overall satisfaction and loyalty.

Tip: Use this question after customer service interactions to improve support processes.

5. Feature Importance Question

Question: Which features of our product/service are most important to you? Response Options: List specific features and allow multiple selections

Purpose: To understand which features are most valued by your customers.

Tip: Use this information to prioritize feature development and enhancements.

6. Demographic Question

Question: What is your age range? Response Options: 18-24, 25-34, 35-44, 45-54, 55-64, 65+

Purpose: To segment responses based on demographic data for more targeted insights.

Tip: Include other demographic questions like gender, location, and income for more detailed segmentation.

7. Open-Ended Feedback Question

Question: Do you have any additional comments or suggestions for us? Response Options: Open text box

Purpose: To gather qualitative feedback and uncover insights that may not be captured by structured questions.

Tip: Encourage respondents to be honest and detailed in their responses for more actionable insights.

8. Purchase Behavior Question

Question: How often do you purchase our product/service? Response Options: Weekly, Monthly, Quarterly, Annually, This is my first purchase

Purpose: To understand purchase frequency and customer engagement with your product or service.

Tip: Combine this with questions about reasons for purchase or barriers to more frequent purchasing to gain a comprehensive understanding.


These survey questions cover a range of important areas, from customer satisfaction and loyalty to product quality and customer demographics. By carefully selecting and crafting your survey questions, you can gather valuable insights that help improve your products, services, and overall customer experience. Tailor these questions to fit your specific context and objectives, and always consider following up with open-ended questions to capture detailed feedback.